Todays Best Advertising Buy

It's the simplest, most basic advertising and selling tool: The POST CARD. Everyone can use them! But some people don't understand them. Most people think of post cards as the little cards Motels use to put in all their rooms, or those picturesque cards of places visited while on vacation.

Post cards; they are not new, but how you look at them should be! The principle for the post card is derived from the same formula as poster advertising. Use an "attention-getting" image, and a "concise to-the-point message". The poster has been a means of communication for hundreds of years. It started with handbills and signboards in Europe around the 1800's. Like the poster; post cards attract attention and get its message across quickly. Plus offering several other benefits as described in post card magic.

 Take An All NEW Look At Todays Best Advertising Buy

Post Card Magic

REASON 1.
POST CARDS COMMAND ATTENTION
"Pretty as a picture post card" is an accepted American axiom! It's like "magic". Post cards command and receive attention far in excess of any other mailing piece. This "attention-getting power means SELLING POWER!

REASON 2.
DOUBLE & TRIPLE SELLING POWER
"Too pretty to throw away"... post cards are read first, saved and read again and probably again. You will find post cards under glass on desks, pinned on bulletin boards and kept in the "in-basket" for weeks or months! This means double, triple or more SELLING POWER... because the picture is viewed and the message read time and time again!

REASON 3.
CONCISE TO-THE-POINT MESSAGE SELLS
The limited message area on post cards can be an advantage... the message must be concise; and the chances are the short, straight forward message, without the fluff of unneeded verbiage will do a BETTER SELLING JOB. It's a proven advertising principle... sell one idea at a time. Try to sell everything plus the kitchen sink at one time and you sell nothing!

REASON 4.
LOW COST PLUS EFFECTIVE SELLING
Compared to even a simple two color letterhead and envelope, the initial cost of a full color post card will probably be less. When it comes to selling, it's a fact, a letter can't begin to compete with a full color picture and a short effective copy message! The cost difference between a more elaborate mailing piece is overwhelming in favor of full color post cards!

REASON 5.
ONE-THIRD LESS POSTAGE
Post cards under 4¼"x6" go first class at post card rate of, rd less than regular first class mail. It is a savings that could be used to mail 50% more cards. With today's high postage cost, this savings is important.

REASON 6.
FAST & EFFECTIVE CORRESPONDENCE
Acknowledgements, confirmations, shipping dates, reminders and a host of short messages can be quickly and easily typed or handwritten... without secretarial help. It's an acceptable personal message that will command attention and at the same time sell the product or service pictured on the card... what more could be asked?

REASON 7.
IDEAL FOR ENCLOSURES & HANDOUTS
There couldn't be a better letter enclosure... the full color picture illustrates and tells a story equal to 1,000 words... it adds visual impact to enforce the letter's word message! As a stuffer, with all envelope mailings, it will add big sales potentials. The low cost of post cards make them perfect for volume handouts at trade shows, etc.



Who and What are post cards used for

Thousands of uses... for thousands of businesses; business messages, announcements, confirmations and acknowledgements, product specification cards, calendars and many more. Literally thousands of uses for thousands of different business; like:

Airlines... Animal Hospitals... Appliance Repair... Architects... Art Galleries & Artists... Automobile Dealers... Banks... Barber & Beauty Shops... Bridal Shops... Camps & Campgrounds... Catering Firms... Cemeteries & Mausoleums... Churches... Clubs & Organizations... Contractors... Delivery Services... Dentists... Electronic Mfg... Employment Agencies... Engineering Firms... Entertainers... Environmental Organizations... Farm Equipment... Fencing... Fire & Burglar Alarms... Florists... Formal Wear Rentals... Fruit Basket Gifts... Fund Raising... Furniture... Gardens & Lawns... Golf... Guard & Patrol Services... Health & Fitness Clubs... Health Food Stores... Heat & Cooling... Helicopter Services... Home Improvements... Horses... Hospitals... Ice Cream... Importers... Insulation Contractors... Insurance Agents... Interior Designers & Decorators... Irrigation Services... Janitorial Services... Jewelry Firms... Karate & Judo Schools... Kennels... Kitchen Cabinet Contractors... Lamp Stores... Landscape Services... Leasing Services... Lumber Dealers... Machine Shops... Marinas... Material Handling... Meat Distributors... Mobile Home Firms... Model Agencies... Motels/Hotels... Motor Homes... Motorcycles... Moving & Storage... Music... Nurseries... Nursing Homes... Office Furniture & Equipment... Optical Firms... Paging & Signaling... Painters... Patios & Decks... Pest Control... Pet Services... Picture Framers... Pipes & Fittings... Pizza Shops... Plants... Pottery... Radio/TV Personalities... Quarries... Racquetball Clubs... Real Estate... Recording Studios... Religious Supplies... Religious Organizations... Rental Services... Restaurants... Roofing... Safes & Vaults... Savings & Loans... Schools... Service Stations... Upholsterers... Wedding Services... Women's Apparel... Yarn Shops... and Zoos. Just to name a few.

Want to know how you can profit from using full color post cards?
Y-NOT COLOR can help you develop a marketing and promotional plan that's just right for you. The products and services are reasonable and the results... well; you tell us.

 

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